{"id":2350,"date":"2019-03-28T14:16:29","date_gmt":"2019-03-28T14:16:29","guid":{"rendered":"https:\/\/www.acentocomunicacion.com\/portfolio-items\/mipuf\/"},"modified":"2019-03-28T14:36:47","modified_gmt":"2019-03-28T14:36:47","slug":"mipuf","status":"publish","type":"avada_portfolio","link":"https:\/\/www.acentocomunicacion.com\/en\/portfolio-items\/mipuf\/","title":{"rendered":"MiPuf"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 sep-underline sep-solid fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:84;line-height:1.4;\"><h4 style=\"text-align: center;\"><strong>MiPuf<\/strong><\/h4><\/h1><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:1920px;--awb-max-height:1080px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.25%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/qBUpnzgDtOQ?wmode=transparent&autoplay=0\" width=\"1920\" height=\"1080\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h2>Una idea, una noticia<\/h2>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>El iPuf naci\u00f3 de una gran idea: crear un puf para el iPad. Fue sencillo convertir en noticiable la brillante iniciativa de Mipuf.es. La notoriedad de la tablet de Apple facilita la difusi\u00f3n de los proyectos con ella relacionada. A eso se suma la idiosincrasia de la empresa granadina, tanto por su cat\u00e1logo como por sus clientes. Como herramienta a\u00f1adida, hicimos un v\u00eddeo que hiciese visible la audaz idea. Enseguida desarrollamos el dossier de prensa que nos servir\u00eda de materia prima para trabajar con los medios de comunicaci\u00f3n.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"600\" height=\"400\" title=\"media_01\" src=\"https:\/\/www.acentocomunicacion.com\/wp-content\/uploads\/2018\/12\/media_01.jpg\" alt class=\"img-responsive wp-image-2359\" srcset=\"https:\/\/www.acentocomunicacion.com\/wp-content\/uploads\/2018\/12\/media_01-200x133.jpg 200w, https:\/\/www.acentocomunicacion.com\/wp-content\/uploads\/2018\/12\/media_01-400x267.jpg 400w, https:\/\/www.acentocomunicacion.com\/wp-content\/uploads\/2018\/12\/media_01.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"600\" height=\"400\" title=\"media_02\" src=\"https:\/\/www.acentocomunicacion.com\/wp-content\/uploads\/2018\/12\/media_02.jpg\" alt class=\"img-responsive wp-image-2357\" srcset=\"https:\/\/www.acentocomunicacion.com\/wp-content\/uploads\/2018\/12\/media_02-200x133.jpg 200w, https:\/\/www.acentocomunicacion.com\/wp-content\/uploads\/2018\/12\/media_02-400x267.jpg 400w, https:\/\/www.acentocomunicacion.com\/wp-content\/uploads\/2018\/12\/media_02.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><h2>Gesti\u00f3n con los medios<\/h2>\n<\/div><div class=\"fusion-text fusion-text-4\"><p>Contactamos con medios locales, nacionales y especializados para difundir en prensa el completo dossier preparado sobre el iPuf, que estaba compuesto de texto, fotos y v\u00eddeo. Incluso enviamos a algunas redacciones un iPuf de prueba. Se consiguieron entrevistas en agencias, peri\u00f3dicos y radios. Las televisiones no fueron se\u00f1aladas como objetivo por parte del cliente.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-5\"><h2>Eco medi\u00e1tico<\/h2>\n<\/div><div class=\"fusion-text fusion-text-6\"><div class=\"l-portfolio-content g-html i-cf show\">\n<p>&nbsp;<\/p>\n<div class=\"g-cols offset_default\">\n<div class=\"one-half\">\n<p style=\"text-align: left;\">El resultado pronto fue patente: portada y p\u00e1ginas dobles en peri\u00f3dicos, difusi\u00f3n en radios, rese\u00f1as en p\u00e1ginas especializadas de decoraci\u00f3n y un sinf\u00edn de links. Por supuesto, en las redes sociales (Facebook, Twitter y Youtube) de Mipuf.es tambi\u00e9n se difundi\u00f3 esta noticia. El cliente qued\u00f3 muy satisfecho porque, gracias a nuestra mediaci\u00f3n con la prensa, obtuvo hitos que su empresa nunca hasta ahora hab\u00eda logrado.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"l-portfolio-controls show\">\n<div class=\"l-portfolio-arrow to_prev\"><\/div>\n<\/div>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"600\" height=\"400\" title=\"media_03\" src=\"https:\/\/www.acentocomunicacion.com\/wp-content\/uploads\/2018\/12\/media_03.jpg\" alt class=\"img-responsive wp-image-2355\" srcset=\"https:\/\/www.acentocomunicacion.com\/wp-content\/uploads\/2018\/12\/media_03-200x133.jpg 200w, https:\/\/www.acentocomunicacion.com\/wp-content\/uploads\/2018\/12\/media_03-400x267.jpg 400w, https:\/\/www.acentocomunicacion.com\/wp-content\/uploads\/2018\/12\/media_03.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#f44336;border-color:#f44336;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:40px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-title title fusion-title-2 sep-underline sep-solid fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:84;line-height:1.4;\"><h4 style=\"text-align: center;\">Campa\u00f1a para enamorar<\/h4><\/h1><\/div><div class=\"fusion-text fusion-text-7\"><p>Mipuf.es defini\u00f3 la campa\u00f1a #Tedoymicorazon con motivo de San Valent\u00edn para promocionar sus Pufs Ilove. Nuestra labor consisti\u00f3 en la edici\u00f3n de un v\u00eddeo que invitase a participar en el concurso, as\u00ed como la creaci\u00f3n de una bater\u00eda de tuits que animasen a ese mismo fin.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/eBE2uOPKbxQ?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"428\" height=\"869\" title=\"tweet mi puf\" src=\"https:\/\/www.acentocomunicacion.com\/wp-content\/uploads\/2018\/12\/tweet-mi-puf.jpg\" alt class=\"img-responsive wp-image-2353\" srcset=\"https:\/\/www.acentocomunicacion.com\/wp-content\/uploads\/2018\/12\/tweet-mi-puf-200x406.jpg 200w, https:\/\/www.acentocomunicacion.com\/wp-content\/uploads\/2018\/12\/tweet-mi-puf-400x812.jpg 400w, https:\/\/www.acentocomunicacion.com\/wp-content\/uploads\/2018\/12\/tweet-mi-puf.jpg 428w\" sizes=\"(max-width: 800px) 100vw, 428px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2408,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"portfolio_category":[91,85],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-2350","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-audiovisual-production","portfolio_category-press-office"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/2350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/comments?post=2350"}],"version-history":[{"count":5,"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/2350\/revisions"}],"predecessor-version":[{"id":2365,"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/2350\/revisions\/2365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/media\/2408"}],"wp:attachment":[{"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/media?parent=2350"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=2350"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/portfolio_skills?post=2350"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/portfolio_tags?post=2350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}