{"id":4696,"date":"2025-03-27T11:59:31","date_gmt":"2025-03-27T11:59:31","guid":{"rendered":"https:\/\/www.acentocomunicacion.com\/?p=4696"},"modified":"2025-03-27T11:59:31","modified_gmt":"2025-03-27T11:59:31","slug":"the-unique-sergio-garcia-y-lola-moral","status":"publish","type":"post","link":"https:\/\/www.acentocomunicacion.com\/en\/the-unique-sergio-garcia-y-lola-moral\/","title":{"rendered":"The Unique | Sergio Garc\u00eda y Lola Moral"},"content":{"rendered":"

The Unique<\/h1><\/h2><\/div>
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Foto de Eduardo Margareto<\/a><\/h6>\n<\/div><\/div><\/div>

Can two very different people in the artistic field work together in a continuous, respectful, and peaceful way over time? And what if they are also a couple?<\/p>\n

This is probably the question we\u2019ve been asked most often since we started collaborating professionally. In truth, the hardest part isn’t living together, or fairly dividing tasks, or taming the ego, but rather achieving a sum of capabilities based on mutual respect and admiration. One\u2019s work cannot be understood without the other, because we each bring complementary visions to the use of drawing, color, and script\u2014without interference and with total creative freedom.<\/p>\n

Creating an exceptional and original piece of work depends not only on effort, but also on research and study\u2014and it’s not always achieved. We mustn\u2019t forget that drawing is knowledge and, as such, it demands a constant search for new ways of representation and communication. And when we say “exceptional,” we\u2019re not referring to impact ratings or sales figures, but to the ability to jointly bring a creative and innovative process to completion and to communicate it to the reader with the utmost respect for the medium. That is our ultimate goal: the audience. And our greatest challenge: the market and its demands, which we certainly cannot ignore.<\/p>\n

Moreover, the publishing world and its serialized nature allow us to reach a wide audience who can access each work at an affordable cost\u2014and many others who benefit from lending, exponentially increasing the number of readers and the work’s reach.<\/p>\n<\/div><\/div><\/div>

<\/i>Illustration and comics are mass communication media with a popular and therefore democratic character, accessible to everyone. That\u2019s why we understand the importance of taking care of not only what<\/em> we do but also how<\/em> we do it\u2014avoiding stereotypes and repetition, always prioritizing originality. <\/i><\/h4>\n<\/div><\/div><\/div>

Achieving this without falling into economic constraints pushes us to seek strategies that allow us to strike a difficult balance, often through implementing unconventional techniques and formats within the publishing sector. What could have been a short-term obstacle has instead become a hallmark of our work\u2014one that has made it both recognizable and respected, while preserving each of our creative independence and freedom.<\/p>\n

Whenever we begin a new project, we always ask ourselves what we can contribute that\u2019s different, something that will surprise our editors and art directors. We try to propose what they don\u2019t expect, within an aesthetic they do<\/em> expect. It’s not so much about changing style as it is about offering original ideas, compositions, or staging that identify us as authors and showcase our uniqueness.<\/p>\n

Many things have changed since we started out. New technologies have taken over and, in many cases, replaced traditional techniques, which often pose greater editing challenges. Our adaptation to these technologies has been gradual, and it has allowed us to evolve aesthetically\u2014towards a style that is increasingly synthetic and geometric, and toward digital coloring that prioritizes narrative clarity and better reproduction.<\/p>\n

However, we are well aware that the true instrument is still ourselves\u2014our experience and artistic maturity\u2014not the medium or technique.<\/p>\n

As a creative couple, we are the union of two unique ways of thinking with a single purpose: to convey an idea through the use of our own shared language.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Sergio Garc\u00eda S\u00e1nchez<\/strong> (Guadix, Spain, 1967) studied Fine Arts at the University of Granada, where he currently teaches as a Full Professor.<\/p>\n

He is an artist, cartoonist, and illustrator. His work has been featured in The New Yorker<\/em>, The New York Times<\/em>, D\u00ebnoel, Norma Editorial, Dupuis, Toon Books, Fantagraphics, Dargaud, Delcourt, Gl\u00e9nat, Dibbuks, Actes Sud; El Pa\u00eds Semanal<\/em>, El Pa\u00eds Babelia<\/em>, Eme21<\/em>, Grupo Correo; Ediciones SM, Ediciones Santillana, and Edeb\u00e9. He is currently represented by Galer\u00eda Cay\u00f3n in Madrid.<\/p>\n

His work was awarded the National Illustration Award of Spain<\/strong> in 2022, among other recognitions.<\/p>\n

He has also participated in numerous exhibitions in Paris (Mus\u00e9e National Picasso), New York (Society of Illustrators), Washington (Exhibition Hall of the Spanish Embassy), Angoul\u00eame (Mus\u00e9e de la Bande Dessin\u00e9e), Brussels (CBBD), Frankfurt (Frankfurt Book Fair), Madrid (National Library of Spain, Thyssen Museum, ARCO and ESTAMPA Art Fairs), and Granada (Jos\u00e9 Guerrero Contemporary Art Center and Crucero del Hospital Real).<\/p>\n<\/div><\/div><\/div>

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Lola Moral<\/strong> (Montalb\u00e1n de C\u00f3rdoba, Spain, 1964) studied Fine Arts at the University of Granada and holds an Advanced Degree in Plastic Arts and Artistic Ceramics from the Val del Omar School of Art in Granada.<\/p>\n

She is a multidisciplinary artist, colorist, and scriptwriter. She has worked for D\u00ebnoel, Norma Editorial, Dupuis, Toon Books, Fantagraphics, Dargaud, Delcourt, Dibbuks, Actes Sud; The New Yorker<\/em>, El Pa\u00eds Semanal<\/em>, El Pa\u00eds Babelia<\/em>, EME21<\/em>, Diario Ideal<\/em>, Grupo Correo, Ediciones Santillana, among others.<\/p>\n

She has participated in numerous exhibitions in Washington (Exhibition Hall of the Spanish Embassy), Frankfurt (Frankfurt Book Fair), Ja\u00e9n (Provincial Museum), C\u00e1diz (C\u00e1diz Museum \u2013 Casa Pinillos), Valdepe\u00f1as (Municipal Museum), and Granada (Crucero del Hospital Real, Sala Gran Capit\u00e1n, Andalusian Library, Galer\u00eda Arrabal & C\u00eda, Cuarto Real de Santo Domingo, Carmen de la Victoria, Lateral, Galer\u00eda La Ra\u00edz, and El Silo El\u00e9ctrico).<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[119],"tags":[],"class_list":["post-4696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-talentos-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/posts\/4696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/comments?post=4696"}],"version-history":[{"count":2,"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/posts\/4696\/revisions"}],"predecessor-version":[{"id":4705,"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/posts\/4696\/revisions\/4705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/media\/4685"}],"wp:attachment":[{"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/media?parent=4696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/categories?post=4696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.acentocomunicacion.com\/en\/wp-json\/wp\/v2\/tags?post=4696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}